This is going to be a very long post, don't say I didn't warn you.
Told you it was a long post, a picture is worth a thousand words and I had plenty. Toodles CJS, it's been a pleasure working here.
This is going to be a very long post, don't say I didn't warn you.
The goal was to create a fun, attention-getting ambient experience on the streets of Chicago for Windex. At the same time,Draftfcb Chicago wanted to prove in a light-hearted way what so many Windex users have learned: Glass is so clean it's invisible. The solution was a guerrilla effort utilizing Chicago's renowned Second City improvisational performers and Nothing. The result: thousands of consumers saw nothing and went away thinking only one thing: Glass so clean its invisible. This event was staged over a week during the busiest times of day on Chicago Michigan Avenue.
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