May
14
The goal was to create a fun, attention-getting ambient experience on the streets of Chicago for Windex. At the same time,Draftfcb Chicago wanted to prove in a light-hearted way what so many Windex users have learned: Glass is so clean it's invisible. The solution was a guerrilla effort utilizing Chicago's renowned Second City improvisational performers and Nothing. The result: thousands of consumers saw nothing and went away thinking only one thing: Glass so clean its invisible. This event was staged over a week during the busiest times of day on Chicago Michigan Avenue.
by Bloguerrilla
Another guerrilla style ad by Draftfcb Chicago USA for Windex. This case study video tells it all. The direct audience might not be a lot, but things like this spread like wild fire. Just take a look at you and me, we are half way across the world from Chicago and yet we've watched this ad.
Another "I wish I've thought of that" and "Ooooo so cool and awesome" ad. Enjoy!
I don’t know If I said it already but …I’m so glad I found this site…Keep up the good work I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say great blog. Thanks!