May
12
In the advertising industry, we're often seeking new unconventional ways to advertise. Print, TV, Radio and Outdoor advertising are considered traditional media for advertising. So what's the latest trend in advertising?Dance to advertise!
T-Mobile's latest ad called 'Dance' was created by Saatchi & Saatchi London for T-Mobile's Life's for Sharing campaign. The dance took place at London's Liverpool Street Station on 15th January 2009 at 11.00a.m. It was produced using hidden TV cameras within the station, which captured the spontaneous reactions of commuters as they watched the dance troupe perform. The guerrilla-style/flash mob ad was three minutes long. 450 people from all walks of life participated in this ad. The dance was choreographed by Bryony Albert and the songs used for this piece were all-time-favourite songs of different genre.
This is such a feel-good ad! I wish I was part of this, it'll be so fun!
To follow up on this flash mob, T-Mobile set up their very own Youtube channel and uploaded several videos of the Dance rehearsals, celebrities doing the T-Mobile Dance, etc. The latest one is a Sing-Along held at Trafalgar Square on 30 April 2009 at 6.00 p.m. The Sing-Along was lead by Pink and 13 500 people participated.
Here is another dance to advertise piece:
This dance was a promotion stunt for a Belgian television program, where they were scouting for someone to play the leading role in the famous musical - The Sound of Music. This stunt was performed in Central Station of Antwerp, on the 23 March 2009 at 8.00a.m. 200 dancers participated in this 4 minutes long ad, the song used was a remix of one of the Sound of Music theme song - Do Re Mi.
If any of this flash mob ever happen in Malaysia, please count me in! Because I believe dancing can change the world.
Ask Yourself advertisement series by Dropping Knowledge
There was a flash mob in KL I remember. It was called KL freeze or something similar. People gathered at one place and freeze for 10 to 20 second..
haha...love that ads. Imagine it took place in KL central..haha
That's like Improv Everywhere - a New York based flash Mob group. They did a flash mob called 'Frozen Grand Central' and an annually 'No Pants Subway Ride'. Go youtube them, it's so cool!
I don't think there is enough space in KL central for such a big flash mob. I think it will be interesting.
Hahaha...it's been really long already this ad...but it's cool isn't it...tammy sure dance her butts off if it's happening again in KL.mayb we can propose to DIGI, dancing with yellow man!
Yeah I first saw this during the beginning of my Internship. But the rest were quite recent.
If it's a cool piece, I would join. If it's some weird ass lame dance, no way I'm risking my butt for that! Hahahaha
The biggest KL dance on was this one - http://www.youtube.com/watch?v=f--yALqDyFs